Why character limits matter
Every social platform enforces its own caption length. X (Twitter) caps at 280 characters — anything longer is impossible to post. Instagram allows 2,200 but truncates at 125 in the feed, so your hook must land in the first line. TikTok lets you write 2,200 but the caption is compressed in the UI. LinkedIn cuts off at 210 before 'see more'. Knowing these limits and where the visible portion ends is the difference between a caption that grabs attention and one that gets scrolled past.



